Dec 10 2006
Track your Web Site Statistics
It’s important to know how visitors interact with your web site. If you use paid search marketing such as Google Adwords it is fundamental to determining your conversions and your ROI (return on investment).
Google offers a full-featured free web site analyzer to help you understand:
- Where your traffic is coming from
- How visitors explore your web site
- Which keywords are working
- Which ad text is the most effective
- Where visitors drop off during the conversion process
There are over 80 reports that your account tracks and it fully integrated with your AdWords account. And, you do not need to be an AdWords user to utilize the service.
Sign-up for this free service at www.google.com/analytics. Complete the easy registration form (a phone number is required) and send the JavaScript code snipet to your Webmaster to insert into the pages that you want to track. Multiple websites can be tracked through your account.