Dec
15
2006
The end of the year is traditionally a time for review of the past year and planning for the upcoming year. Don’t forget to include your website in this annual business tradition. Create a daily reminder by setting your website as your home page in your browser. In Internet Explorer, select Tools / Internet Options from the menu bar. On the General tab there is a section for Home page. Type the full address for your homepage into the address box, e.g., http://www.bizgeorgia.com (insert your domain).
Now everytime you start your computer, you will be reminded that your website needs to be reviewed and included in your action items for the end of the year. Instead of reviewing the entire website in one session, review one page each day and you should finish the task before long.
Dec
10
2006
I ran across the word Truthiness on a website and questioned whether it was a real word. I googled it rather than browse my dictionary. Wikipedia has an entry for “truthiness” and explains its origin. In fact, it was named word of the year for 2005 by the American Dialect Society and for 2006 by Merriam-Webster. Find out more at Wikipedia.
Dec
10
2006
It’s important to know how visitors interact with your web site. If you use paid search marketing such as Google Adwords it is fundamental to determining your conversions and your ROI (return on investment).
Google offers a full-featured free web site analyzer to help you understand:
- Where your traffic is coming from
- How visitors explore your web site
- Which keywords are working
- Which ad text is the most effective
- Where visitors drop off during the conversion process
There are over 80 reports that your account tracks and it fully integrated with your AdWords account. And, you do not need to be an AdWords user to utilize the service.
Sign-up for this free service at www.google.com/analytics. Complete the easy registration form (a phone number is required) and send the JavaScript code snipet to your Webmaster to insert into the pages that you want to track. Multiple websites can be tracked through your account.