Jun 06 2007
There is no need to submit your web site to Google. Google sends out spiders on a regular basis that will index your site. If you would like to verify that your site appears in Google, perform a search for your web site’s URL (web site address). Type the following into the search box. Replace the word domain for your domain name: site:www.domain.com - for example, site:www.ebizability.com.
Jun 05 2007
I recently switched cell phone providers. The new company gave me a tiny prepaid bag to send my cell phone to a collection point but it wasn’t large enough for all of the accessories so it is still on my credenza. On a TV news program I watched a human interest story entitled “Cell Phones for Soldiers.” Started by two teenagers, Robbie and Brittany Bergquist of Lowell, Mass, the non-profit has raised over $1 million in donations and has distributed over 250,000 pre-paid calling cards to soldiers overseas. I was impressed with their results. Continue Reading »
Mar 22 2007
I received my Certified Paid Search Management logo from Marketing Experiments. Paid Search not only provides a way to drive more traffic to a web site, it also provides a systematic approach to testing and refining campaigns, improving ROI, testing new ideas and refining organic search strategies.
Mar 02 2007
Do you want to see computer screen text clearer and reduce the strain on your eyes? If the letters on your screen seem faint and jagged you may be able to improve the clarity of the text by turning on the ClearType setting in Windows XP. The ClearType setting smooths out your fonts and makes them seem a bit thicker (not bolder).
Continue Reading »
Jan 16 2007
Online security begins with a strong password and safe practices. You may be making it easy for devious people to breech your accounts, especially if you are using easy to remember words or the same password across all of your accounts? Continue Reading »
Jan 09 2007
I haven’t been consistent in posting due to taking Search Engine Marketing Certification programs from Marketing Experiments. I’ve completed the first certification - Fundamentals in Online Testing - and am about half way through the Search Engine Management certification.
Dec 15 2006
Now everytime you start your computer, you will be reminded that your website needs to be reviewed and included in your action items for the end of the year. Instead of reviewing the entire website in one session, review one page each day and you should finish the task before long.
Dec 10 2006
I ran across the word Truthiness on a website and questioned whether it was a real word. I googled it rather than browse my dictionary. Wikipedia has an entry for “truthiness” and explains its origin. In fact, it was named word of the year for 2005 by the American Dialect Society and for 2006 by Merriam-Webster. Find out more at Wikipedia.
Dec 10 2006
It’s important to know how visitors interact with your web site. If you use paid search marketing such as Google Adwords it is fundamental to determining your conversions and your ROI (return on investment).
Google offers a full-featured free web site analyzer to help you understand:
There are over 80 reports that your account tracks and it fully integrated with your AdWords account. And, you do not need to be an AdWords user to utilize the service.
Sign-up for this free service at www.google.com/analytics. Complete the easy registration form (a phone number is required) and send the JavaScript code snipet to your Webmaster to insert into the pages that you want to track. Multiple websites can be tracked through your account.
Nov 15 2006
Your personal information is now under attack by a different form of phishing — vishing.
Phishing as you may remember, is when someone sends you a sneaky email pretending to be from someone you trust (a bank, Amazon, eBay, etc) and asks you to click on a link to verify account information. When you click on the link you are redirected to another website that collects your personal access information and steals your information.
Vishing uses a telephone and Voice over IP (VoIP). Basically, someone calls you and states that you need to take an action. They give you a telephone number to call. When you call the number they ask you to enter your account number and password into the telephone system and capture your account info. Unfortunately, the telephone number is a VoIP line that cannot be traced.
In Atlanta, several scams have revolved around utility bills. If you get one of these calls get as much information as you can from the person on the phone. Then call the fraud number at the company they say they represent (not the number given to you by the solicitation). Its safer to call the company on a public number to find out if what you were told is true rather than give your information away to a vishing scam.